Unified Studies - Portland Social Media, Web Design, and Web development

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    Umpqua Presentation on Social Media for Small Business

    At long last I gave my presentation on social media for small business at the Umpqua Bank on South Waterfront. My deep and sincere thanks to Tom Bennett for his awesome and huge contribution. Turn-out was disappointing in terms of numbers, but not in terms of the enthusiasm of those who did show up. One question that came up that I didn't have a ready answer for was Multiple people using one twitter account.

    One of the businesses in attendance wanted to enable multiple members of their team to post to a single twitter account, by texting from their different phones.

    When the question of "can this be done"...I said I was sure there was a work-around...(isn't there always?)

    Despite having asked the question, the questioner met my response above with "Twitter says very clearly that you can't. So."

    But if I say you can and twitter says you can't who you gonna believe? Well...twitter I imagine. Here's what they have to say:

    Can I use the same phone number on multiple accounts, or have multiple phone numbers for the same account?

    No.  You can only use one phone number for one account.

    ***

    OK....done and done, right?

    Not so fast!

    What about this?

    Set up a TwitterMail account. Then, everyone you want to give access to post to your Twitter account simply adds the email address in their cell phone address book and sends an MMS message to it. It posts to Twitter...I think that different providers have different protocols for sending text to an email address, but it can certainly be done.

    that would work wouldn't it?

    The above common sense solution, or most of it anyway, was from a discussion happening here:

    http://www.sitepoint.com/forums/showthread.php?threadid=614455

     

    Tom also mentioned using Hootsuite. Sensible solution too, adding multiple editors to your hootsuite account.

     

    Also gave a "case study" of gDiaper's use of social media and community building. They do it right.

    http://www.gdiapers.com/fair-dinkum/gdiapers-community

     

    A big shout-out and thank you to the people from Little Red Press, who made the presentation worthwhile with their enthusiasm and attention, and the fact that they said it was "inspiring".

    Thank you!

    March 30, 2011 in business, Current Affairs, small business, social media, socialmedia, twitter, web 2.0, Web/Tech, web2.0, Weblogs | Permalink | Comments (2)

    Real Estate Transfer Fee - Unified Studies

    Unified Studies has just designed, built and launched a new site for a coalition of organizations dedicated to supporting affordable housing in Oregon, including the Real Estate Professionals Building Community (REPBC), which is a group that actively supports affordable housing and home-ownership initiatives by working toward the enactment of a real estate transfer fee in the state of Oregon. Here is how a transfer fee works: When someone sells a house, they are assessed a one-time small fee. The money collected can then be used to address the housing needs of working families that rely on low wage jobs, seniors, and people with disabilities that rely on fixed incomes, and potential first time home buyers that need a little help to make ownership a reality.

    The site is called Increasing Housing Opportunity in Oregon.

    Be sure to check out the nice little flash slideshow explaining the RETF (Real Estate Transfer Fee).

    December 16, 2005 in nonprofit, web design, Web/Tech | Permalink | Comments (0) | TrackBack (0)

    VentureBlog: Social Networks 3.0

    Link: VentureBlog: Social Networks 3.0.

    great quotes from David Hornik on the future utility of social networks....

    I'm more than a little excited about Social Networks 3.0 because I believe that social networking will be a crucial element of virtually all online consumer experiences going forward.

    and:

    "In a nod back to the earliest instantiations of social networking, entrepreneurs have come to realize that social networks are enablers of other compelling consumer experiences."

    December 04, 2005 in web 2.0, Web/Tech, web2.0, Weblogs | Permalink | Comments (0)

    Emily Chang - eHub

    Emily Chang - eHub.

    Cool! A great resource to track web 2.0 developments.

    October 04, 2005 in web 2.0, Web/Tech, web2.0, Weblogs | Permalink | Comments (0) | TrackBack (0)

    Om Malik - Ning, the real 24 Hour Laundry

    Om Malik on Ning, the real 24 Hour Laundry.

    Om points to what sounds like an incredible leap forward in the web 2.0 space...a meta-application framework for developing social network applications.

    From Ning's homepage: "Ning is a free online service (or, as we like to call it, a Playground) for building and using social applications.

    Social apps are web applications that enable anyone to match, transact, and communicate with other people."

    This will supposedly give one the ability to build your own "take" on flickr, for instance.

    Just looking through the Ning site at what people are building with the framework is interesting...look for the "Pivot" section.

    This meta-app, if it works as advertised, seems like it has the potential to spawn an even bigger wave of niche development. I imagine this will cause a ripple at the Web 2.0 conference today. It will be fun to track the feedback that rolls in...especially since Andreesen is one of the marquee names involved.

    Everything connects.

    October 04, 2005 in web 2.0, Web/Tech, web2.0, Weblogs | Permalink | Comments (0) | TrackBack (0)

    Unified Studies and Tamarack Capital

    We've just designed and launched a site for Tamarack Capital.

    They decided to push the envelope a little on design, since most finance companies have the stodgiest of design aethestics....all the graphics on their site are photos they took with their cell phones!

    From their home page: "Tamarack Capital provides mezzanine capital to help facilitate management buyouts, leveraged acquisitions, minority shareholder buyouts, and corporate growth. Tamarack Capital and its affiliates invest in amounts of $500,000 to $5,00,000 in companies located in the western states."

    October 03, 2005 in web design, Web/Tech | Permalink | Comments (0) | TrackBack (0)

    The Voce Nation: Why Non-profits Should Blog

    The Voce Nation: Why Non-profits Should Blog.

    The first website I ever designed and built was for a non-profit...The Portland Institute for Contemporary Art (PICA). Since then, the majority of the websites I have designed, built, or managed as a freelancer, in my tenure as Director of New Media at Metropolitan Group, and now as principal of Unified Studies, are for non-profits.

    Just about every one has the same concern at some point, and that can be boiled down to "most bang for the buck".

    Whitney Smith, the CEO of Girls for a Change, a DC non-profit, has a guest post on The Voce Nation, where she outlines the impact that having a blog has had on her non-profit.

    She says "Since we have learned about the basics of blogging and how to apply it to have a major impact on the strategic goals of our organization I have become a fervent believer and promoter of blogging to the non-profit sector."

    This frame of mind is something that I have been trying to instill in non-profit clients for 10 years....over time, your on-line strategies can provide the most cost effective outreach possible. If you are a non-profit who doesn't have an on-line strategy written right into your business plan...it's time to step up to the plate. If you don't, because you consider yourself or your organization to be "non-technical"....well, with the tools available today...that is no longer a valid excuse!

    August 29, 2005 in nonprofit, web 2.0, Web/Tech, web2.0, Weblogs | Permalink | Comments (0) | TrackBack (0)

    Read/Write Web: Web as Platform Mash-Ups

    Read/Write Web: Web as Platform Mash-Ups.

    Read/Write Web has another great post about Web 2.0, this one focusing on API's, and includes this quote

    "the philosophy of Web 2.0 is to let go of control, share ideas and code, build on what others have built, free your data."

    That is a good summing up, in my opinion.

    Also:

    There is a quote from Robert Scoble about a potential business out there that someone could be building atop the mashed-up web...

    I think it is really interesting how, although the philosophy and goals of many a web 2.0 advocate is the "leveling of the playing field"...how people like Scoble and definitely Fred Wilson are putting a top-down spin on innovation that I believe is a new phenomenon. Fred messes around with some new thing, flickr, what have you, and then, every month or so, comes out with a big, well thought out post that says essentially "wouldn't it be cool if...?" ...and I can just see many an entrepeneur nodding their head, and saying, "Yes, yes it would be cool! I have that right here!"...or...."by golly, that is clever...that gives me an idea of another way to think about my gizmo!"

    Maybe it goes without saying, but to have the transparency to see/read what the top of the food chain is thinking about/excited about, is really interesting, and I think it actually sends a really positive message that everyone, bottom-up, top-down, are looking for ways to drive innovation.

    August 25, 2005 in web 2.0, Web/Tech, web2.0, Weblogs | Permalink | Comments (0) | TrackBack (0)

    Moodle upgrade

    Unified Studies has completed an upgrade to the latest version of Moodle for our fantastic client, Youth Take Action

    So far, they are raving about the increased functionality, (including IM) and just about everything they had identified as a "wish they had" seems to be included in the upgrade. Way to go, Moodle.

    August 24, 2005 in moodle, Web/Tech, web2.0 | Permalink | Comments (0) | TrackBack (0)

    GoogleOS? YahooOS? MozillaOS? WebOS? (kottke.org)

    GoogleOS? YahooOS? MozillaOS? WebOS? (kottke.org).

    Jason Kottke has an excellent overview of the evolution towards the Web as platform...

    and he's already making the jump to Web 3.0, just as web 2.0 is gathering MSM steam.

    August 24, 2005 in Web/Tech, web2.0 | Permalink | Comments (2)

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