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    Maybe your non-profit should be in the movie business

    Transmedia has been the buzzword in the entertainment business for quite some time.

    A long excerpt from a post by Lina Srivastava

    Nonprofits engaged in social change initiatives should view storytelling as a necessary component of mission-fulfillment. Any individual institution engaging an audience—whether beneficiaries, funders, board members, community or other stakeholders—is required to convey clearly and artfully what it does, how its does it, where its work is most effective and necessary, and why they should support efforts to continue or grow the institution’s work.

    In the larger view of systemic change, storytelling takes on an even bigger role, where a well-told story creates a shared experience and helps illuminate all factors (root cause and symptomatic) that effect social change efforts at both global and local levels, creating a comprehensive, connected, “best practice” view of achieving progress.

    Nonprofits dealing with social change don’t need to get into the business of content production or multiplatform distribution—but it is a digital world now. It’s likely time to add storytelling to the task list.

     

    Lina has a great point. And with the barrier to entry of digital storytelling continuously falling, and the importance of storytelling ever more important, it would be worth any organization's time to explore how they can best tell their story, and even how they can enlist their own intended audience to help craft that story in a way that will resonate through-out their extended networks. It isn't about user-generated content, so much as being enagaged and in charge of the telling of the story. If you are not telling your story in a way that enlists your audience, then you are producing and directing a potential flop. Remember...all the world's a stage

    May 11, 2011 in business, Current Affairs, current events, nonprofit, nonprofits, portland | Permalink | Comments (6)

    David Sugerman re-launch.

    I've just designed and developed a complete relaunch for one of my favorite clients, David Sugerman Attorney, PC.

    I designed his previous sites, including pspc.com

    his site from his previous firm , Paul & Sugerman.

    with the new year, David decided to strike out on his own, and opened a solo practice. In addition to a new site, he needed all new print collateral, and, in a new wrinkle, decided we'd do some video as well.

    New site launched at www.davidsugerman.com

    New print collateral in use...pspc.com stripped down...and all that's left is the final cut on the videos.

    Very exciting start to a new year for one of the NW's top consumer advocates.

    January 11, 2010 in business, portland, video, web design, web development, web2.0 | Permalink | Comments (1) | TrackBack (0)

    Coraline: Premiere In Portland

    Coraline had it's premiere last night in Portland. Sounds like both the party and the movie were great. Another leg up for Portland in the New Hollywood sweepstakes. Go Portland, beat Detroit!

    KIdding.

    Great photos from the premiere here:

    http://twitter.com/gaeyia

    Also....great review in the NY Times:

    by AO Scott.

    NY Times review of Coraline

    Great opening lines:

    "There are many scenes and images in “Coraline” that are likely to scare children. This is not a warning but rather a recommendation."

    Congratulations to all involved.

    Do I say "great" too much?

    Here's the official site:

    Coraline


    February 06, 2009 in film, portland | Permalink | Comments (0) | TrackBack (0)

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