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    Maybe your non-profit should be in the movie business

    Transmedia has been the buzzword in the entertainment business for quite some time.

    A long excerpt from a post by Lina Srivastava

    Nonprofits engaged in social change initiatives should view storytelling as a necessary component of mission-fulfillment. Any individual institution engaging an audience—whether beneficiaries, funders, board members, community or other stakeholders—is required to convey clearly and artfully what it does, how its does it, where its work is most effective and necessary, and why they should support efforts to continue or grow the institution’s work.

    In the larger view of systemic change, storytelling takes on an even bigger role, where a well-told story creates a shared experience and helps illuminate all factors (root cause and symptomatic) that effect social change efforts at both global and local levels, creating a comprehensive, connected, “best practice” view of achieving progress.

    Nonprofits dealing with social change don’t need to get into the business of content production or multiplatform distribution—but it is a digital world now. It’s likely time to add storytelling to the task list.

     

    Lina has a great point. And with the barrier to entry of digital storytelling continuously falling, and the importance of storytelling ever more important, it would be worth any organization's time to explore how they can best tell their story, and even how they can enlist their own intended audience to help craft that story in a way that will resonate through-out their extended networks. It isn't about user-generated content, so much as being enagaged and in charge of the telling of the story. If you are not telling your story in a way that enlists your audience, then you are producing and directing a potential flop. Remember...all the world's a stage

    May 11, 2011 in business, Current Affairs, current events, nonprofit, nonprofits, portland | Permalink | Comments (6)

    Non-profits, social media, and cause marketing.

    Wow...here is a pretty comprehensive breakdown of a social media campaign, run by Scott Henderson of MediaSauce for Share Our Strength. The best part is the post-op he does, identifying where mistakes might have been made...no campaign is perfect.

    Cause Marketing or Cause Me to Puke Marketing

    Any non-profit looking to jump into the cause marketing pool, should read and learn. From Beth Kanter's excellent blog.

    May 12, 2009 in nonprofit, nonprofits, small business, social media, socialmedia, web 2.0, web2.0 | Permalink | Comments (1) | TrackBack (1)

    Non-Profits and Social Media

    Portalfuze's Social Media blog has published a white paper on Nonprofits and Social Media. It starts from ground zero, defining social media and how it relates to nonprofits. Portalfuze is a business, and as such they pitch their own expertise/offerings in enterprise level social media tools. Some of the language and organization tend towards "consultant-speak", but, it can be read also as one company's strategic thought process in how to do needs analysis for your organization. So...if you like wonky style white papers, this could be a useful primer.

    March 03, 2009 in nonprofits, social media | Permalink | Comments (0) | TrackBack (0)

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