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    Maybe your non-profit should be in the movie business

    Transmedia has been the buzzword in the entertainment business for quite some time.

    A long excerpt from a post by Lina Srivastava

    Nonprofits engaged in social change initiatives should view storytelling as a necessary component of mission-fulfillment. Any individual institution engaging an audience—whether beneficiaries, funders, board members, community or other stakeholders—is required to convey clearly and artfully what it does, how its does it, where its work is most effective and necessary, and why they should support efforts to continue or grow the institution’s work.

    In the larger view of systemic change, storytelling takes on an even bigger role, where a well-told story creates a shared experience and helps illuminate all factors (root cause and symptomatic) that effect social change efforts at both global and local levels, creating a comprehensive, connected, “best practice” view of achieving progress.

    Nonprofits dealing with social change don’t need to get into the business of content production or multiplatform distribution—but it is a digital world now. It’s likely time to add storytelling to the task list.

     

    Lina has a great point. And with the barrier to entry of digital storytelling continuously falling, and the importance of storytelling ever more important, it would be worth any organization's time to explore how they can best tell their story, and even how they can enlist their own intended audience to help craft that story in a way that will resonate through-out their extended networks. It isn't about user-generated content, so much as being enagaged and in charge of the telling of the story. If you are not telling your story in a way that enlists your audience, then you are producing and directing a potential flop. Remember...all the world's a stage

    May 11, 2011 in business, Current Affairs, current events, nonprofit, nonprofits, portland | Permalink | Comments (6)

    Umpqua Presentation on Social Media for Small Business

    At long last I gave my presentation on social media for small business at the Umpqua Bank on South Waterfront. My deep and sincere thanks to Tom Bennett for his awesome and huge contribution. Turn-out was disappointing in terms of numbers, but not in terms of the enthusiasm of those who did show up. One question that came up that I didn't have a ready answer for was Multiple people using one twitter account.

    One of the businesses in attendance wanted to enable multiple members of their team to post to a single twitter account, by texting from their different phones.

    When the question of "can this be done"...I said I was sure there was a work-around...(isn't there always?)

    Despite having asked the question, the questioner met my response above with "Twitter says very clearly that you can't. So."

    But if I say you can and twitter says you can't who you gonna believe? Well...twitter I imagine. Here's what they have to say:

    Can I use the same phone number on multiple accounts, or have multiple phone numbers for the same account?

    No.  You can only use one phone number for one account.

    ***

    OK....done and done, right?

    Not so fast!

    What about this?

    Set up a TwitterMail account. Then, everyone you want to give access to post to your Twitter account simply adds the email address in their cell phone address book and sends an MMS message to it. It posts to Twitter...I think that different providers have different protocols for sending text to an email address, but it can certainly be done.

    that would work wouldn't it?

    The above common sense solution, or most of it anyway, was from a discussion happening here:

    http://www.sitepoint.com/forums/showthread.php?threadid=614455

     

    Tom also mentioned using Hootsuite. Sensible solution too, adding multiple editors to your hootsuite account.

     

    Also gave a "case study" of gDiaper's use of social media and community building. They do it right.

    http://www.gdiapers.com/fair-dinkum/gdiapers-community

     

    A big shout-out and thank you to the people from Little Red Press, who made the presentation worthwhile with their enthusiasm and attention, and the fact that they said it was "inspiring".

    Thank you!

    March 30, 2011 in business, Current Affairs, small business, social media, socialmedia, twitter, web 2.0, Web/Tech, web2.0, Weblogs | Permalink | Comments (2)

    New survey from Razorfish - 40% of People "Friend" Brands on Facebook

    40% of People "Friend" Brands on Facebook...that is one of the findings from a new survey from Razorfish who questioned 1000 "connected consumers". ReadWriteWeb does their usual excellent breakdown and analysis here.

    Another crazy stat from the survey....33% of respondents report they get their news from Facebook. That is both amazing and....hard to believe...but there it is!

    Simple takeaway...brands/businesses ignore the social web at their own peril...true this survey is "connected consumers" but...it won't be long before that category includes just about everyone.

    November 10, 2009 in Current Affairs, small business, social media, socialmedia, twitter, web 2.0, web2.0 | Permalink | Comments (1)

    Social Media - ROI

    From Dag Homboe's blog, a spreadsheet to help you in calculating your ROI in regards to your Social Media plan.

    Dag says"
    For this research, we identified 13 parameters that play a role in determining the ROI of Social Media.  It is not necessary to include all parameters in a ROI calculation – pick the parameters that make sense."

    Dag also goes to the trouble of explaining thoroughly his reasoning in the build-out of the spreadsheet, and also how to best use it.

    Social Media ROI spreadsheet

    June 01, 2009 in Current Affairs, social media, socialmedia, web 2.0, web2.0 | Permalink | Comments (2) | TrackBack (0)

    The Thought Bubble - 25 Must Read Social Media Marketing Tips

    Most articles/blog posts on social media marketing are short churns of phrase. The motivation being..."Gotta post something today, keep the page views up, become a thought leader, add some followers, engage my hoped-for audience"....and 90% of the time the post is merely a regurgitation of the acknowledged fundamentals of social media marketing. The dearth of actual original thought in SMM "thought leaders" is...I would say "alarming" but it doesn't warrant the use of a word that should be used in conjunction with something far more serious.

    I'd like to start a meme today about how so much of the writing today on SMM is based on nothing. The same people saying the same things to each other in....well, it's either an echo chamber or a vacuum. It's the same, conceptually, as the NASDAQ bubble, the housing bubble, etc., a whole lot of activity, word churn, energy and money swirling around a mountain of expectation and perceived (or imagined, or hoped for) value.

    We shall henceforth call this "The Thought Bubble".

    Sure, SMM, and social media and the conversation is all good stuff. And I love, and agree with Gary Vee-WineTV, yes, it's a revolution. But an economy cannot be built on a lot of experts singing to a bunch of other experts the same old song in the hopes that a few companies will hear the siren song and pay to hear it as well. There's a lot of back-slapping and McLovin' going around.

    Now that I've said that...here's a great article on Social Media Marketing from a bunch of the usual suspects! Seriously though, it's a long, pretty in-depth read. A lot of it, of course, can be boiled down to "Learn to Listen", and many of these thought leaders lapse into agency-speak that is tortuous, and comic. Hey, expert, read your thing out loud. Does it sound smart, or like a load of crap-speak? OK...it sounds smart...still, does it mean anything other than learn to listen? If not, just say learn to listen  and leave the 10 dollar words in your novel.

    One of the good points made in the article is from Geoff Livingston - Senior Vice President at CRT/tanaka.  He speaks to the importance of companies having a larger communications strategy that social media is a part of...he says, in part:

    I think they should nail down a higher strategy first.  It’s a common error, and one I face often where I have to unify and re-activate littered social media properties that have been abandoned due to little interest. Going back to that core strategy, that core value an organization has to offer is the heart of where social media strategy begins.  Not playing with Twitter because it is hot.

    The best stuff in this article is from actual companies talking about their challenges/successes i/r/t SMM, like HP...but it's all worth a read.

    25 Must Read Social Media Marketing Tips

    June 01, 2009 in Current Affairs, socialmedia, twitter, web2.0, Weblogs | Permalink | Comments (0) | TrackBack (0)

    Videodash V_2

    In Japan since Friday night. Currently in a small working class town an hour out of Nagoya. Wonderful host making us feel welcome. About to hop a train to Nagoya where we will stay at the Nagoya Crown, a nice hotel with an onsen. Looking forward to a hot onsen soak. Our down time here so far has allowed me to catch up on some long overdue writing, thinking, planning. Right now, and since yesterday, writing up business plan for re-launch of Videodash network, Videodash_V2 so to speak. Mea culpas included free of charge. Very exciting, illuminating, and informative to analyze in detail the last year of trying to launch Videodash on a shoestring. I am considering posting here in installments.

    It is a great exercise to stare in the mirror of ambition, see the true reflection, and not flinch...just evolve.

    January 19, 2009 in Current Affairs, Travel, video | Permalink | Comments (0) | TrackBack (0)

    Social Microfunding and Microgiving

    Already becoming the trend to watch in 2009 is Social MicroFunding. Microfunding, and Microgiving, for charities and causes is an idea whose time has come...at the very moment that the economy is faltering, there seems to be an increased awareness that we must start working towards doing good...even (maybe especially) in small and manageable ways.

    The WellWishes Twitter campaign is one that has gotten quite a lot of attention. The campaign hopes to raise as much as $25,000 or more to put toward building wells in impoverished areas so that children can have clean drinking water. The believe they are more than halfway to that goal now.

    January 01, 2009 in Current Affairs | Permalink | Comments (0) | TrackBack (0)

    Israeli Consulate holds Twitter press conference

    The Israeli Consulate held a press conference via Twitter today.

    The response was so overwhelming that they had to promise to answer more of the questions on their official website by tomorrow.

    This is an amazing and telling use of social media tools...many have predicted that Twitter would go "mainstream" in 2009...hey, we still got a couple of days to go before the New Year.

    Here is their Twitter account:
    http://twitter.com/israelconsulate

    and the first round of questions and answers:

    http://tinyurl.com/95wu7d

    December 30, 2008 in Current Affairs | Permalink | Comments (0) | TrackBack (0)

    Predictions 2009 - Social Media - from Trendspotting

    Social Media Influencers Predictions 2009 By Trendsspotting
    View SlideShare presentation or Upload your own. (tags: social media)

    December 30, 2008 in Current Affairs | Permalink | Comments (0)

    How To Do Almost Anything With Social Media from MASHABLE

    Pretty amazing and comprehensive post with a selection of Mashable’s social media How-To articles from 2008


    How To Do Almost Anything With Social Media

    December 29, 2008 in Current Affairs | Permalink | Comments (0) | TrackBack (0)

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    Recent Posts

    • purple DIARY - category - fashion
    • Maybe your non-profit should be in the movie business
    • Umpqua Presentation on Social Media for Small Business
    • Vernonia Schools website and video
    • Excellent presentation on social media tools for person to person fundraising
    • David Sugerman re-launch.
    • New survey from Razorfish - 40% of People "Friend" Brands on Facebook
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    • Hospitals, Health Care and Social Media
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