(simplicity can make information more credible)
BJ Fogg presents:
Control Z
our digital tools are changing us.
Rituals are a persuasion technology
Replacing shamans
Persuasive technology becomes manipulative technology.
It's fire....for good or evil.
the digital products we create will change the future of the world.
Bongo Gets Nagged by his Computer.
aggregate time lost, like aggregating content
Radical simplicity
(every slide he's shown so far, I think, is about nature.Tying our feelings about nature to his words.)
Simplicity is an relatively untouched field.
Striving for competency is hard-wired - a positive instantaneous feedback loop is seductive.
Simple systems are easily broken.
How can we build simplicity.
-research
-empathy (more animal pictures)
-courageous (if data doesn't support a feature, forget it)
(simplicity can make information more credible)
helping you grow your freedom is his mission
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