Unified Studies - Portland Social Media, Web Design, and Web development

Non-profits, social media, and cause marketing.

Wow...here is a pretty comprehensive breakdown of a social media campaign, run by Scott Henderson of MediaSauce for Share Our Strength. The best part is the post-op he does, identifying where mistakes might have been made...no campaign is perfect.

Cause Marketing or Cause Me to Puke Marketing

Any non-profit looking to jump into the cause marketing pool, should read and learn. From Beth Kanter's excellent blog.

Non-Profits and Social Media

Portalfuze's Social Media blog has published a white paper on Nonprofits and Social Media. It starts from ground zero, defining social media and how it relates to nonprofits. Portalfuze is a business, and as such they pitch their own expertise/offerings in enterprise level social media tools. Some of the language and organization tend towards "consultant-speak", but, it can be read also as one company's strategic thought process in how to do needs analysis for your organization. So...if you like wonky style white papers, this could be a useful primer.