40% of People "Friend" Brands on Facebook...that is one of the findings from a new survey from Razorfish who questioned 1000 "connected consumers". ReadWriteWeb does their usual excellent breakdown and analysis here.
Another crazy stat from the survey....33% of respondents report they get their news from Facebook. That is both amazing and....hard to believe...but there it is!
Simple takeaway...brands/businesses ignore the social web at their own peril...true this survey is "connected consumers" but...it won't be long before that category includes just about everyone.