More evidence that organizations and their marketing and communciation directors need to be aware of the burgeoning "social ecosystems" coming into play on the web.
"NEXT-GENERATION PORTAL Now, MySpace is beginning to create its own ecosystem of third-party companies that are developing features and applications for the giant digital community. The idea is to encourage other companies to use their creativity and expertise to come up with things for MySpace users that MySpace itself hasn't. That could be anything from letting people add to their MySpace home pages from a mobile phone or creating a slide show of their favorite MySpace photos." http://www.businessweek.com/technology/content/jul2006/tc20060721_833338.htm?chan=top+news_top+news