The first website I ever designed and built was for a non-profit...The Portland Institute for Contemporary Art (PICA). Since then, the majority of the websites I have designed, built, or managed as a freelancer, in my tenure as Director of New Media at Metropolitan Group, and now as principal of Unified Studies, are for non-profits.
Just about every one has the same concern at some point, and that can be boiled down to "most bang for the buck".
Whitney Smith, the CEO of Girls for a Change, a DC non-profit, has a guest post on The Voce Nation, where she outlines the impact that having a blog has had on her non-profit.
She says "Since we have learned about the basics of blogging and how to apply it to have a major impact on the strategic goals of our organization I have become a fervent believer and promoter of blogging to the non-profit sector."
This frame of mind is something that I have been trying to instill in non-profit clients for 10 years....over time, your on-line strategies can provide the most cost effective outreach possible. If you are a non-profit who doesn't have an on-line strategy written right into your business plan...it's time to step up to the plate. If you don't, because you consider yourself or your organization to be "non-technical"....well, with the tools available today...that is no longer a valid excuse!