Nonprofits engaged in social change initiatives should view storytelling as a necessary component of mission-fulfillment. Any individual institution engaging an audience—whether beneficiaries, funders, board members, community or other stakeholders—is required to convey clearly and artfully what it does, how its does it, where its work is most effective and necessary, and why they should support efforts to continue or grow the institution’s work.
In the larger view of systemic change, storytelling takes on an even bigger role, where a well-told story creates a shared experience and helps illuminate all factors (root cause and symptomatic) that effect social change efforts at both global and local levels, creating a comprehensive, connected, “best practice” view of achieving progress.
Nonprofits dealing with social change don’t need to get into the business of content production or multiplatform distribution—but it is a digital world now. It’s likely time to add storytelling to the task list.
Lina has a great point. And with the barrier to entry of digital storytelling continuously falling, and the importance of storytelling ever more important, it would be worth any organization's time to explore how they can best tell their story, and even how they can enlist their own intended audience to help craft that story in a way that will resonate through-out their extended networks. It isn't about user-generated content, so much as being enagaged and in charge of the telling of the story. If you are not telling your story in a way that enlists your audience, then you are producing and directing a potential flop. Remember...all the world's a stage
At long last I gave my presentation on social media for small business at the Umpqua Bank on South Waterfront. My deep and sincere thanks to Tom Bennett for his awesome and huge contribution. Turn-out was disappointing in terms of numbers, but not in terms of the enthusiasm of those who did show up. One question that came up that I didn't have a ready answer for was Multiple people using one twitter account.
One of the businesses in attendance wanted to enable multiple members of their team to post to a single twitter account, by texting from their different phones.
When the question of "can this be done"...I said I was sure there was a work-around...(isn't there always?)
Despite having asked the question, the questioner met my response above with "Twitter says very clearly that you can't. So."
But if I say you can and twitter says you can't who you gonna believe? Well...twitter I imagine. Here's what they have to say:
Can I use the same phone number on multiple accounts, or have multiple phone numbers for the same account?
No. You can only use one phone number for one account.
OK....done and done, right?
Not so fast!
What about this?
Set up a TwitterMail account. Then, everyone you want to give access to post to your Twitter account simply adds the email address in their cell phone address book and sends an MMS message to it. It posts to Twitter...I think that different providers have different protocols for sending text to an email address, but it can certainly be done.
that would work wouldn't it?
The above common sense solution, or most of it anyway, was from a discussion happening here:
his site from his previous firm , Paul & Sugerman.
with the new year, David decided to strike out on his own, and opened a solo practice. In addition to a new site, he needed all new print collateral, and, in a new wrinkle, decided we'd do some video as well.
40% of People "Friend" Brands on Facebook...that is one of the findings from a new survey from Razorfish who questioned 1000 "connected consumers". ReadWriteWeb does their usual excellent breakdown and analysis here.
Another crazy stat from the survey....33% of respondents report they get their news from Facebook. That is both amazing and....hard to believe...but there it is!
Simple takeaway...brands/businesses ignore the social web at their own peril...true this survey is "connected consumers" but...it won't be long before that category includes just about everyone.
Hand in Hand...The Hand in Hand Center for Jewish-Arab Education is Israel was founded to
build peace between Jews and Arabs in Israel through development of
bilingual and multi-cultural schools...(developing a comprehensive on-line strategy)
CAN...The Creative Arts Network - CAN collaborates with other Arts organizations to develop a Regional Response To Arts & Culture Funding Crisis - it is about expanding the conversation beyond the typical creative
community and forming strategic alliances with all those who benefit
from the arts - the broader public. (redesign and rebuild of website)
AllPrep...non-profit accredited schools for students who seek a self-paced,
rigorous education outside their traditional public school program. (working with new design by MBT Marketing to rebuild using ModX as a content management system)
and looking forward to a presentation Thursday night at the South Waterfront Umpqua Bank, on Social Media Strategies for Small Business.
The Health Care system is something that virtually every citizen interacts with over and over. As such it seems like a natural for those within the system to try exploring how social media might be of benefit to their customers/clients, as well as how it might impact internal communications and processes.
Ed Bennett, who is, according to his blog, a hospital web manager in the University of Maryland medical system, gave a presentation on Hospitals and Social Media at the J. Boye conference e-Health track. He cites some interesting examples of social media usage...for instance, the MD Anderson Cancer Center used Twitter, YouTube and Facebook to promote use of referring physician portals...and tracked a 9.5% increase in registrations.
Henry Ford Health used Twitter in it's education program, to do a series of live Twitter-casts of surgeries....with real time Q and A with the surgeons, and garnered national press attention...and had over 500 following in real-time.
Innovis Health used a blog and Twitter during the floods in Fargo, North Dakota...they created the blog and had an update up in the first hour of the emergency...which lead to decreased media demands, and freed up phone lines for emergencies.
I can definitely see how, in the very competitive field of health care, using social media properly can become a real differentiator between service providers, and a potential real competitive advantage.
From Dag Homboe's blog, a spreadsheet to help you in calculating your ROI in regards to your Social Media plan.
Dag says" For this research, we identified 13 parameters that play a role in
determining the ROI of Social Media. It is not necessary to include
all parameters in a ROI calculation – pick the parameters that make
Dag also goes to the trouble of explaining thoroughly his reasoning in the build-out of the spreadsheet, and also how to best use it.